I design, build and grow e-commerce brands.
Seven years as the lead in-house designer, developer and marketer for a multi-brand workwear retailer, covering the full customer journey from UX and UI to content, email and analytics.
- Design
- UX, UI and brand for e-commerce, from storefronts to campaign creative.
- Development
- Building and optimising sites and the systems behind them.
- Marketing
- Content, SEO and email that guide customers to confident purchases.
- #1
- rankings for key terms
- 2,000
- pairs of trousers sold in one Black Friday weekend
- 1M+
- organic views on TikTok
- 7 years
- as a marketing professional
Selected work
Lifestyle and product emails
Content-led emails for Snickers Direct and Safety Boots UK that sell through photography, short copy and one clear button, rather than a discount.
Workwear Outlet, Mascot Direct and CAT Workwear Direct
Design and development of three e-commerce storefronts, from the main Workwear Outlet site to two dedicated brand stores.
Onestop Footwear
A new footwear brand and store, designed from logo and wireframe through to a Magento storefront and category banners.
Snickers Direct and Safety Boots UK redesign
A ground-up redesign of two e-commerce stores for clearer navigation, better product discovery and a modern, brand-led look.
Figma design and workflow
How I take a store from the current site to a finished concept: wireframe, brand rules, desktop and mobile.